Analysis of MKT-3031 Spring 2024 Intro Survey

Thank you for taking the survey! As of the end of the day on January 19th, 97 students completed the intro survey. I created a few bar graphs to show you how you responded. Looks like there are a few brands emerging as clear winners!

You need to buy a new backpack for school. You’d most likely end up buying it in store or online?

You’re hungry for some “Mexican” fast food. You would head to Taco Cabana or Taco Bell?

Your next car would be a US brand or a non-US brand?

Ideally, your TV would get content from streaming or cable TV?

You need to have a chicken sandwich right now. Which place has the best one? Chick-fil-A or Popeye’s?

if you were going grocery shopping for the week, you would most likely be going to H-E-B or Walmart?

Name one brand to which you’re fiercely loyal

Why are you taking this class? Pick the response(s) that best describes your reasoning

How much responsibility do you think you have for achieving the grade you want?