Analysis of MKT-3031 Spring 2024 Intro Survey

Author

Ashwin Malshe

Published

January 20, 2024

Thank you for taking the survey! As of the end of the day on January 19th, 97 students completed the intro survey. I created a few bar graphs to show you how you responded. Looks like there are a few brands emerging as clear winners!

You need to buy a new backpack for school. You’d most likely end up buying it in store or online?

Created with Highcharts 9.3.1Definitely in a storeDefinitely onlineEither one. Don't care.I guess in a storeI guess onlineNeither0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%30%32%

You’re hungry for some “Mexican” fast food. You would head to Taco Cabana or Taco Bell?

Created with Highcharts 9.3.1NeitherDefinitely Taco CabanaDefinitely Taco BellI guess Taco BellI guess Taco CabanaPor que no los dos?0%5%10%15%20%25%30%35%40%45%50%55%60%

Your next car would be a US brand or a non-US brand?

Created with Highcharts 9.3.1Definitely a non-US brand like Toyota or Volvo.Either one. Don't care.I guess a non-US brandDefinitely an American brand like Ford or ChevroletI guess an American brandNeither0%10%20%30%5%15%25%35%40%

Ideally, your TV would get content from streaming or cable TV?

Created with Highcharts 9.3.1Definitely streaming services like Netflix or HuluI guess streaming servicesEither one. Don't care.NeitherDefinitely live TV from cable channels0%10%20%30%40%50%60%70%80%90%

You need to have a chicken sandwich right now. Which place has the best one? Chick-fil-A or Popeye’s?

Created with Highcharts 9.3.1Definitely Chick-fil-ABothI guess Chick-fil-ADefinitely Popeye'sNeitherI guess Popeye's0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%

if you were going grocery shopping for the week, you would most likely be going to H-E-B or Walmart?

Created with Highcharts 9.3.1Definitely HEBBothDefinitely WalmartI guess HEBNeither0%10%20%30%40%50%60%70%80%90%

Name one brand to which you’re fiercely loyal

Created with Highcharts 9.3.1'Other' group contains all the brands mentioned only once.AppleNikeNoneCarharttCeraveDr.pepperElfH-e-bLululemonNintendoPlaystationOther0%5%10%15%20%25%30%35%40%45%50%

Why are you taking this class? Pick the response(s) that best describes your reasoning

Created with Highcharts 9.3.1I will settle for nothing less than an AI need to make a B or I will lose my funding or​eligibility for a program I am enrolled inI just need to passI need to make a C or I will lose my funding or​eligibility for a program I am enrolled in0%10%20%30%40%50%60%70%80%90%

How much responsibility do you think you have for achieving the grade you want?

Created with Highcharts 9.3.1100%90% - 99%80% - 89%70% - 79%60% - 69%Less than 60%0%5%10%15%20%25%30%35%40%45%50%55%60%